Synopsis
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.
From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
- 'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
- Three current case studies included in each chapter to bring context to the reader.
- Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
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À propos de l'auteur
Professor Chris Cooper was Professor in the Carnegie School of Sport, Leeds Beckett University in the UK. He had a PhD in Geography from University College London. Chris worked as a researcher and teacher in every region of the world and had extensive publishing experience. He gained experience in tour operation before returning to academic life. Chris worked with international agencies including the United Nations World Tourism Organization (UNWTO). He held the Chair of the UNWTO’s Education Council from 2005 to 2007 and was awarded the United Nations Ulysses Medal for contributions to tourism education and policy in 2009.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
