Written by a team of leading figures in the field, this book is considered to be the authoritative resource on advertising law and the myriad rules controlling the advertising industry. Now extensively updated to reflect new media, marketing and advertising channels and changes in UK consumer law.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Oliver Bray is Senior Partner at Reynolds Porter Chamberlain LLP (RPC) and a renowned specialist in advertising and marketing law, having worked with agencies and major brand owners all his career, including those in retail, publishing, technology, and media. He is an editorial board member of Digital Business Lawyer and Entertainment Law Review.
Giles Crown is Partner at Taylor Wessing specialising in intellectual property, media,
data privacy, reputation management, regulatory and dispute work. He represents a
wide range of clients, with a particular focus on the creative, media and tech sectors, major advertisers and brands. He is an accredited mediator, and is Independent Vice-Chair of the Internet Watch Foundation (IWF).
Rupert Earle is Partner and Head of Media Litigation at Bates Wells. He has specialised
in media, public/regulatory, advertising, and consumer law issues, both in and out of
court, for 30 years. He is a trustee of the History of Advertising Trust.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries.Given the ever-evolving nature of media channels and how we consume content alongside changes to consumer laws in the wake of the UKs departure from the European Union this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781526515414
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Hardcover. Etat : new. Hardcover. This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries.Given the ever-evolving nature of media channels and how we consume content alongside changes to consumer laws in the wake of the UKs departure from the European Union this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781526515414
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