Forty years before Motown, there was Black Swan. Created by a young Black songwriter called Harry Pace, this pioneering 1920s blues label gave 14 million African-Americans the chance to hear their own authentic music on disc for the first time. Ethel Waters' Down Home Blues was the label's first big hit, its sales fuelled by a ground-breaking US tour which made headlines everywhere it touched down. Soon, the exciting new records Pace produced were pulling in white listeners as well as Black, and providing the essential soundtrack at every chic Hollywood party.
But there was danger too. In the Jim Crow South, Waters and her band were cheered to the echo on stage only to have racist insults spat at them in the street outside. In Georgia, the corpse of a young lynching victim was hurled into the lobby of a theatre Waters was just about to play. Pace had to battle a constant stream of dirty tricks from his white rivals, who were determined to sabotage Black Swan at every turn. This is the story of a truly remarkable record label - and of the even more remarkable man who founded it.
This expanded 2021 edition of the book, published to mark the 100th anniversary of Black Swan's launch, contains a wealth of new information and many fresh insights into both the label's own story and Harry Pace's determination to improve African-Americans' lives.
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