Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from Advertising
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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Résultats de recherche pour Advertising: Selling the Consumer (Classic Reprint)
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Advertising: Selling the Consumer (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book, ahead of its time, presents a thoughtful and disciplined study of advertising's commercial standing and explores its role in shaping consumer behavior within the context of ever-changing market realities. The author, a leading advertising expert of the early 20th century, masterfully analyzes advertising's evolution from a supplementary sales tool, to a powerful force guiding consumer decisions. He emphasizes the significance of group psychology, demonstrating how advertising can sway entire demographics by appealing to their shared aspirations, aligning its message with their collective mindset, and presenting products not as mere commodities but as indispensable elements of their lifestyle. This book, a pioneering work in the field, offers a wealth of insights into the power of advertising, making it a valuable resource for anyone seeking to understand the dynamics of marketing and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781527751996_0
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Advertising
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781527751996
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EUR 28,11
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Advertising
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781527751996
Acheter neuf
EUR 28,04
Expédition à EUR 4,82
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)