Articles liés à The Extension Ladder (Classic Reprint)

The Extension Ladder (Classic Reprint) - Couverture souple

Lloyd, William Allison

 
9781527860827: The Extension Ladder (Classic Reprint)

Synopsis

This book explores the methods and psychology behind effectively engaging an audience with an idea and convincing them to take action. Focusing on the extension work field, the author argues that to successfully sell an idea, one must understand the mental process of the audience and skillfully overcome obstacles to acceptance. The author delves into six fundamental steps that lead to action: attention, interest, confidence, desire, acceptance, and action. Rather than relying on traditional persuasive tactics, the author emphasizes the importance of first identifying and addressing any objections or prejudices the audience may hold. Through real-world examples, the book demonstrates how to establish a positive and trusting relationship with the audience, making them receptive to new ideas. The book provides valuable insights into the art of persuasion and will benefit anyone looking to influence others effectively. Its principles can be applied in various fields, from marketing and sales to education and community outreach.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780265791431: The Extension Ladder (Classic Reprint)

Edition présentée

ISBN 10 :  026579143X ISBN 13 :  9780265791431
Editeur : Forgotten Books, 2018
Couverture rigide