Planning the Product (Classic Reprint) - Couverture souple

Phelps, Dudley Maynard

9781528207829: Planning the Product (Classic Reprint)

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ISBN 10 : 1528207823 ISBN 13 : 9781528207829

Editeur : Forgotten Books, 2018

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How branding shapes quality, value, and reach

Discover how brands influence what customers expect, how much they pay, and where products show up. This book explains branding as a practical tool for guiding perception, coordinating marketing, and expanding market presence.

The discussion blends theory with real-world examples, showing how brands can differentiate or consolidate products, navigate multi‑channel retail, and manage quality across diverse production sites. It offers actionable insights on pricing, labeling, and promotional strategies that help brands stay consistent and trusted.

Learn how branding affects perceived quality and price positioning
See strategies for brand consolidation, market coverage, and cross‑channel consistency
Explore case examples of brand decisions in consumer goods, autos, and textiles
Understand labeling, packaging, and regulatory considerations that shape brand trust

Ideal for readers of marketing and branding who want practical guidance, clear examples, and a framework to plan a brand’s market path.
{ "genre": "nonfiction", "confidence": 0.63 }

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1528207823
ISBN 13: 9781528207829
Reliure: Broch�
Nombre de pages: 302
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Planning the Product (Classic Reprint)

Dudley Maynard Phelps

Edit� par Forgotten Books, 2018

ISBN 10 : 1528207823 ISBN 13 : 9781528207829

Neuf Paperback

impression � la demande

Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book, written by a leading expert in the field of product planning, provides a comprehensive guide to the process of developing and launching successful products. The author draws on decades of experience to offer practical advice and insights on every aspect of product development, from identifying unmet customer needs to designing, testing, and marketing new products. The book is packed with case studies and examples from a wide range of industries, illustrating the challenges and opportunities that product planners face in today's competitive business environment. Whether you are a seasoned product manager or just starting out in the field, this book will provide you with the knowledge and tools you need to succeed. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781528207829_0

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