This book delves into the intersection of psychology and trademark infringement, drawing from law, psychology, and economics to explore the complexities of brand protection. It examines the evolution of trademark law and the challenges posed by increasingly subtle imitations. The author, an expert in psychology, utilizes psychological methods to measure confusion between trademarks, demonstrating inaccuracies in the judicial process of determining infringement. The book presents two scales of confusion between trademarks, illustrating how varying degrees of confusion exist, challenging the traditional view of infringement as a clear-cut issue. Through its detailed analysis and practical insights, this book provides a valuable tool for understanding and addressing the complexities of trademark infringement in the modern marketplace, offering guidance to legal professionals, business owners, and policymakers alike.
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book delves into the intersection of psychology and trademark infringement, drawing from law, psychology, and economics to explore the complexities of brand protection. It examines the evolution of trademark law and the challenges posed by increasingly subtle imitations. The author, an expert in psychology, utilizes psychological methods to measure confusion between trademarks, demonstrating inaccuracies in the judicial process of determining infringement. The book presents two scales of confusion between trademarks, illustrating how varying degrees of confusion exist, challenging the traditional view of infringement as a clear-cut issue. Through its detailed analysis and practical insights, this book provides a valuable tool for understanding and addressing the complexities of trademark infringement in the modern marketplace, offering guidance to legal professionals, business owners, and policymakers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781528312561_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LX-9781528312561
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LX-9781528312561
Quantité disponible : 15 disponible(s)