Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science - Couverture souple

Cluley, Robert

9781529233377: Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Couverture souple

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

Editeur : Bristol University Press, 2026

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This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Robert Cluley is Associate Professor of Marketing at the University of Birmingham, UK.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Bristol University Press
Date d'�dition: 2026
Langue: anglais
ISBN 10: 1529233372
ISBN 13: 9781529233377
Reliure: Broch�
Nombre de pages: 192
Coordonn�es du fabricant: Easy Access System Europe O�, 16879218
gpsr.requests@easproject.com

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Marketing Science Fictions

Robert Cluley

Edit� par Bristol University Press, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

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Marketing Science Fictions

Robert Cluley

Edit� par Bristol University Press, GB, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

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Paperback. Etat : New. This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science. N� de r�f. du vendeur LU-9781529233377

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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science (Paperback or Softback)

Cluley, Robert

Edit� par Bristol University Press 6/1/2026, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

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Paperback or Softback. Etat : New. Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science. Book. N� de r�f. du vendeur BBS-9781529233377

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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science (eng)

Cluley, Robert

Edit� par Bristol University Press, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Cluley, Robert

Edit� par Bristol University Press, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

Neuf Couverture souple

Vendeur : Majestic Books, Hounslow, Royaume-Uni

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Marketing Science Fictions (Paperback)

Robert Cluley

Edit� par Bristol University Press, 2026

ISBN 10 : 1529233372 ISBN 13 : 9781529233377

Neuf Paperback

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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

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Paperback. Etat : new. Paperback. This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781529233377

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