Copywriting Third Edition: Successful writing for design, advertising and marketing - Couverture souple

Lingwood, Gyles; Shaw, Mark

Couverture souple

ISBN 10 : 1529420245 ISBN 13 : 9781529420241

Editeur : Laurence King Publishing, 2022

Synopsis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

A propos du livre

À propos des auteurs

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organisations. He died in 2017.

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1529420245
• ISBN 13: 9781529420241
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
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