The Fashion Entrepreneur: A Definitive Guide to Building Your Brand - Couverture rigide

Duffty, Keanan

Couverture rigide

ISBN 10 : 1529428661 ISBN 13 : 9781529428667

Editeur : Laurence King Publishing, 2024

Synopsis

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

A propos du livre

À propos de l'auteur

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani.

During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Istituto Marangoni in Miami.

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1529428661
• ISBN 13: 9781529428667
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible