Qualitative Research for a Digital World: A Practical Guide - Couverture rigide

Emmanuel Mogaji; Varsha Jain; Himani Sharma

Couverture rigide

ISBN 10 : 1529621526 ISBN 13 : 9781529621525

Editeur : SAGE Publications Ltd, 2024

Synopsis

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with:

• The knowledge you need to advance your qualitative research understanding across all disciplines.
• A practical reflection of the application of relevant research methodologies.
• An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

A propos du livre

À propos des auteurs

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1529621526
• ISBN 13: 9781529621525
• Reliure: Relié
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne