Articles liés à Strategic Digital Transformation: Theory and Practice

Strategic Digital Transformation: Theory and Practice - Couverture souple

Marc K. Peter; Johan P. Lindeque

 
9781529691559: Strategic Digital Transformation: Theory and Practice
Couverture souple
ISBN 10 : 1529691559 ISBN 13 : 9781529691559
Editeur : SAGE Publications Ltd, 2025

Synopsis

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

À propos de la quatrième de couverture

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2025
Langue
anglais
ISBN 10 
1529691559
ISBN 13 
9781529691559
Reliure
Broché
Numéro d'édition
1
Nombre de pages
376
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne