Direct, Digital & Data-Driven Marketing - Couverture souple

Spiller, Lisa

Couverture souple

ISBN 10 : 1529708176 ISBN 13 : 9781529708172

Editeur : SAGE Publications Ltd, 2020

Synopsis

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

A propos du livre

À propos de l?auteur

Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school's initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to "sell themselves" to achieve success in their careers and in their lives. Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5^th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, "Sales Education in the United States: Perspectives on Curriculum and Teaching Practices," that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1529708176
• ISBN 13: 9781529708172
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 784
• Coordonnées du fabricant: non disponible