Articles liés à Direct, Digital & Data-Driven Marketing
Synopsis
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school's initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to "sell themselves" to achieve success in their careers and in their lives. Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, "Sales Education in the United States: Perspectives on Curriculum and Teaching Practices," that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.
À propos de la quatrième de couverture
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 64,53
EUR 6,97 expédition depuis Royaume-Uni vers France
Destinations, frais et délais
Résultats de recherche pour Direct, Digital & Data-Driven Marketing
Image fournie par le vendeur
Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd / Sage Publications, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Ancien ou d'occasion
Softcover
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Fine. Leichte Risse. In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses. N° de réf. du vendeur 27c0d12a-0f73-46d6-9d2d-5ffda4871c29
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 38566700-5
Quantité disponible : 4 disponible(s)
Image d'archives
Direct, Digital and Data-Driven Marketing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529708172
Quantité disponible : 15 disponible(s)
Image d'archives
Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781529708172_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
DIRECT DIGITAL DATADRIVEN MARKETING
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Neuf
Couverture souple
Vendeur : Speedyhen, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : NEW. N° de réf. du vendeur NW9781529708172
Quantité disponible : 8 disponible(s)
Image d'archives
Direct, Digital and Data-Driven Marketing
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529708172
Quantité disponible : 15 disponible(s)
Image fournie par le vendeur
Direct, Digital & Data-Driven Marketing
Edité par
Sage Publications Ltd Jan 2020, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. 784 pp. Deutsch. N° de réf. du vendeur 9781529708172
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Neuf
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 38566700-n
Quantité disponible : Plus de 20 disponibles
Image d'archives
Direct, Digital Data-Driven Marketing
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned1529708176
Quantité disponible : 1 disponible(s)
Image d'archives
Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd 2020-02-08, 2020
ISBN 10 : 1529708176
ISBN 13 : 9781529708172
Neuf
Paperback
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur 6666-GRD-9781529708172
Quantité disponible : 8 disponible(s)