Articles liés à Direct, Digital & Data-Driven Marketing
Synopsis
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school’s initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to “sell themselves” to achieve success in their careers and in their lives. Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, “Sales Education in the United States: Perspectives on Curriculum and Teaching Practices,” that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.
À propos de la quatrième de couverture
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Direct, Digital and Data-Driven Marketing
Edité par
Sage Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529708189
Quantité disponible : 15 disponible(s)
Image d'archives
Direct, Digital and Data-Driven Marketing
Edité par
Sage Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781529708189
Quantité disponible : 15 disponible(s)
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Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 38566701-n
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Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : New. N° de réf. du vendeur 38566701-n
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Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 38566701
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Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : New. Fifth. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 005745914N
Quantité disponible : 3 disponible(s)
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Direct, Digital & Data-Driven Marketing
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 38566701
Quantité disponible : Plus de 20 disponibles
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Direct, Digital & Data-Driven Marketing
Edité par
Blue Rose Publishers Feb 2020, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. 784 pp. Englisch. N° de réf. du vendeur 9781529708189
Quantité disponible : 2 disponible(s)
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Direct, Digital & Data-Driven Marketing
Edité par
Sage Publications, 2020
ISBN 10 : 1529708184
ISBN 13 : 9781529708189
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty oflearning features online resources,the Fifth Edition provides an engagingjourney,which will leave any marketing student with a thorough knowledge ofhow all kinds of businesses manageregular communication with their customer base and target demographic. N° de réf. du vendeur 9781529708189
Quantité disponible : 2 disponible(s)
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Direct, Digital & Data-driven Marketing
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 5th edition. 752 pages. 10.00x7.50x1.75 inches. In Stock. N° de réf. du vendeur __1529708184
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