The Sage Handbook of Marketing Ethics - Couverture rigide

Couverture rigide

ISBN 10 : 1529709296 ISBN 13 : 9781529709292

Editeur : Sage Publications Ltd, 2020

Synopsis

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

A propos du livre

À propos des auteurs

Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of this activity. Within this broad area, she is active in research relating to marketing communication effects and effectiveness, including the impact of persuasive communication via traditional and digital channels, and the challenges of communicating effectively with population sectors that face literacy and numeracy challenges. She has published widely and is on the editorial board of several journals.

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia.

His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4's Dispatches programme, and BBC's Newsnight and Look East.

He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021).

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1529709296
• ISBN 13: 9781529709292
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 576
• Éditeur: Eagle Lynne, Dahl Stephan, De Pelsmacker Patrick, Taylor Charles R
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible