A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management - Couverture rigide

Michael Beverland; Pinar Cankurtaran

Couverture rigide

ISBN 10 : 1529795176 ISBN 13 : 9781529795172

Editeur : SAGE Publications Ltd, 2025

Synopsis

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

A propos du livre

À propos de l'auteur

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1529795176
• ISBN 13: 9781529795172
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarie