A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management - Couverture rigide

Michael Beverland; Pinar Cankurtaran

 
9781529795172: A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Couverture rigide
ISBN 10 : 1529795176 ISBN 13 : 9781529795172
Editeur : SAGE Publications Ltd, 2025

Synopsis

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2025
Langue
anglais
ISBN 10 
1529795176
ISBN 13 
9781529795172
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
Sage Publications
https://knockknockstuff.com/

22 Liuleburgaz Str., floor 4, app. 9
Plovdiv
4000
Bulgarie

Autres éditions populaires du même titre

9781529795165: A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Edition présentée

ISBN 10 :  1529795168 ISBN 13 :  9781529795165
Editeur : SAGE Publications Ltd, 2025
Couverture souple