Who's Paying for Lunch: A Practical Manual for Maximising Sales in Small and Medium Enterprises - Couverture souple

Howard, Dr Tamara

Couverture souple

ISBN 10 : 1530378389 ISBN 13 : 9781530378388

Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

Are you a director, owner or senior manager of a UK small or medium enterprise (SME)? Do you have what it takes to succeed and prosper? Many SMEs: • Think sales is for salesmen only • Don’t target their sales/marketing • Don’t present their proposition in prospect/customer terms • Don’t support the selling process These companies are missing a trick and not realising their full sales potential. Time and time again promising companies with great products and competent sales people underplay their hands and lose business they should have won! There is no simple magic formula for success, but there is a framework. This book offers steps you can take to improve your business revenues and create a ‘selling culture’ throughout your company. Your business will achieve benefits by: Effectively targeting your sales effort Tailoring your sales process Directing your marketing effort toward identified targets Helping your sales and support staff adapt to these changes Designed to help you work out what you need to do, each chapter outlines key ‘go-to-market’ activities and issues and provides you with a simple, self-check analysis at the end. Case studies in each section illustrate how other companies have implemented changes and successfully tackled obstacles to their growth. You are lucky. You are a small or medium-sized enterprise – an SME – and, therefore, your size can help you be flexible. You can make changes much faster than ‘the big boys

A propos du livre

À propos de l'auteur

Dr Tamara Howard is a Harvard Graduate (AB 75). She started her business career in the early days of Biotechnology after gaining her PhD in Physiology from The Sackler School of Biomedical Sciences at Tufts University. Her business experience spans the USA and Europe and includes startups as well as large multinationals. She has worked for IBM (UK) Ltd, Digital Equipment Corporation, The PA Consulting Group and Capgemini. She now runs a small business consultancy focusing on growth, and caters to all sectors including not-for-profits, startups and large corporations. Over her distinguished career she has observed many shifts and changes in the business world. Tamara also takes part in many voluntary activities. She helped to establish and acted as a trustee for The Alison Wetherfield Foundation, is a director of the Harvard Club of the UK where she works extensively in the Public Services Committee and elsewhere provides pro bono and reduced price consulting to small charities and social businesses. Putting the Soul Back into Business is Tamara’s third book. It follows Who’s Paying for Lunch - A Practical Manual for Maximising Sales in Small and Medium Enterprises and 100+ Top Tips for Effective Sales Management. Tamara currently resides in Oxfordshire in the United Kingdom and may be contacted at: drtamarahoward@gmail.com

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1530378389
• ISBN 13: 9781530378388
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 230
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg