'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP - Couverture souple

Webster, Russell; Aldred, Peter

 
9781530890514: 'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP

Synopsis

Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for:ATTENTION, INTEREST, DESIRE and ACTION.However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.

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