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Get Real About Branding: How You Can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding - Couverture souple

Forward, Art

 
9781532056604: Get Real About Branding: How You Can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding
Couverture souple
ISBN 10 : 1532056605 ISBN 13 : 9781532056604
Editeur : iUniverse, 2019

Synopsis

Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers’ insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.

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Éditeur
iUniverse
Date d'édition
2019
Langue
anglais
ISBN 10 
1532056605
ISBN 13 
9781532056604
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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