Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business - Couverture rigide

Topper Mpa, Hilary Jm

Couverture rigide

ISBN 10 : 1532087489 ISBN 13 : 9781532087486

Editeur : iUniverse, 2019

Synopsis

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1532087489
• ISBN 13: 9781532087486
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne