Turning The Screen: Personalisation and Privacy - Couverture souple

Griffith-Jones, R&D; Griffith-Jones, David Huw; Griffith-Jones, Robert James

 
9781532702068: Turning The Screen: Personalisation and Privacy
Couverture souple
ISBN 10 : 153270206X ISBN 13 : 9781532702068
Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

We haven’t been watching you. We don’t know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn’t buy this information, so… we’re sorry about that? Companies, however, do take such an approach to their communications: a process known as “personalisation”. We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you’re on: it’s time you understood the power and potential of personalised digital experiences.

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Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2016
Langue
anglais
ISBN 10 
153270206X
ISBN 13 
9781532702068
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg