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Executive 4Play: How to Use Your Own Book As The Prelude To Open Big Doors, Crystallize Your Influence, and Secure Your Legacy - Couverture souple

Merizzi, Anthony

 
9781532728396: Executive 4Play: How to Use Your Own Book As The Prelude To Open Big Doors, Crystallize Your Influence, and Secure Your Legacy

Synopsis

Whether you're an established executive or an up-and-coming C-suite star, you recognize the importance of having the new 4 P's of marketing at work all around you. In the competitive confines of your own 'corporate challenge', you'll win the day with your Profile, Prominence, Positioning and Pre-eminence. And in this information-rich but attention-starved world, nothing says 'authoritative expert' like the thunk factor of having your own book hitting the table -- right in front of your ideal prospects, customers, colleagues, new hires... even the board of directors. In Executive 4Play, written by the direct-response copywriter and marketing strategist behind millions in sales for several high-profile information marketers, author Anthony Merizzi describes his surprisingly effective "Hostwriting" collaborative model to help time-strapped executives, driven entrepreneurs and other would-be authors fulfill their need to publish a world-class business book in their own authentic voice... with a minimal investment of their time, but with maximum satisfaction with the results. If you've ever been prompted to get that hard-won wisdom out of your head and down on paper, this book will show you how to use 'Hostwriting' to finally get YOUR book finished -- swiftly, simply and skillfully, in 12 hours or less.

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À propos de l'auteur

As the direct-response copywriter and marketing strategist behind millions in sales for several high-profile information marketers, Anthony Merizzi became notorious as "Toronto's Secret Weapon" with a select group of his successful clients. He developed his unique "Hostwriting" collaborative model to help time-strapped executives, driven entrepreneurs and other would-be authors fulfill their need to publish a world-class business book in their own authentic voice... with a minimal investment of their time, but with maximum satisfaction with the results. Specializing in the language and the psychology behind the great masters of the copywriting world, Anthony dedicates his life to finding what’s at the heart of why people do the things they do. He’s been using those discoveries to educate, influence and entertain people with the words he writes for more than a decade.

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