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The Content Driven Product Launch: How B2B businesses can use content marketing to power new product launches - Couverture souple

Passanante, Michael

 
9781533398178: The Content Driven Product Launch: How B2B businesses can use content marketing to power new product launches
Couverture souple
ISBN 10 : 1533398178 ISBN 13 : 9781533398178
Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market. You'll learn:

  • A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
  • How to produce relevant content that can stand the test of time
  • Methods for repurposing content across multiple formats and platforms
  • Ways to engage stakeholders and turn them into active content contributors
The Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market. You'll learn:

  • A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
  • How to produce relevant content that can stand the test of time
  • Methods for repurposing content across multiple formats and platforms
  • Ways to engage stakeholders and turn them into active content contributors
The Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2016
Langue
anglais
ISBN 10 
1533398178
ISBN 13 
9781533398178
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg