Articles liés à Category Management Principles

Category Management Principles - Couverture souple

Zwanka, Dr. Russell J.; Harris, Dr. Brian F.

 
9781533452498: Category Management Principles
Couverture souple
ISBN 10 : 1533452490 ISBN 13 : 9781533452498
Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer’s mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management’s impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer’s mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management’s impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2016
Langue
anglais
ISBN 10 
1533452490
ISBN 13 
9781533452498
Reliure
Broché
Nombre de pages
223
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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