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Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Couverture souple
Synopsis
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
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À propos de l?auteur
Robyn Blakeman is associate professor of Advertising Design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00087643457
Quantité disponible : 5 disponible(s)
Image d'archives
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00087641380
Quantité disponible : 4 disponible(s)
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
Paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_436988004
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, Incorporated, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
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Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 15951653-6
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
Paperback
Vendeur : Half Price Books Inc., Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_442880197
Quantité disponible : 1 disponible(s)
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
paperback
Vendeur : Lexington Books Inc, Idaho Falls, ID, Etats-Unis
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paperback. Etat : Very Good. Third. N° de réf. du vendeur 166806
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
paperback
Vendeur : HPB-Ruby, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_448291192
Quantité disponible : 1 disponible(s)
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
paperback
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Third. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 002144004U
Quantité disponible : 3 disponible(s)
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-F-028-03000
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Edité par
Rowman & Littlefield Publishers, 2018
ISBN 10 : 153810105X
ISBN 13 : 9781538101056
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paperback
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Third. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 002144004N
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