Articles liés à Social Impact of Advertising, The: Confessions of an...

Social Impact of Advertising, The: Confessions of an (Ex-)Advertising Man - Couverture souple

Kelso, Tony

 
9781538101148: Social Impact of Advertising, The: Confessions of an (Ex-)Advertising Man
Couverture souple
ISBN 10 : 1538101149 ISBN 13 : 9781538101148
Editeur : Rowman & Littlefield, 2018

Synopsis

Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars. A play on David Ogilvy’s legendary Confessions of an Advertising Man, the text disrupts the creative guru’s account with a highly accessible critique of advertising suitable for classes in disciplines as various as cultural studies, marketing, media studies, political science, and sociology. The book reflects the latest industry trends, especially the migration from legacy to social media vehicles like Instagram and Snapchat. Topics covered include a brief history of modern advertising in the United States, advertising’s influence on the so-called non-advertising content of the media, the ideological themes advertising inadvertently delivers, how advertising can privilege or marginalize various social constructions of identity, the controversial practice of targeting children, and how corporations often use advertising to superficially present a positive face while masking their profoundly darker sides. Incorporating a media-literacy approach, Kelso also offers an insider’s overview of the typical procedures advertising agencies take in strategizing, conceptualizing, and delivering campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tony Kelso is associate professor of media and the chair of the Mass Communication Department at Iona College. He is coauthor of Encyclopedia of Politics, the Media, and Popular Culture and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement. In his former extensive career, he worked as a professional advertising copywriter/producer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2018
Langue
anglais
ISBN 10 
1538101149
ISBN 13 
9781538101148
Reliure
Broché
Nombre de pages
312
Coordonnées du fabricant
Rowman & Littlefield
https://rowman.com/

4501 Forbes Blvd, Suite 200
Lanham
MD
20706
Etats-Unis
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne