Social Media and Society: An Introduction to the Mass Media Landscape - Couverture souple

Luttrell, Regina; Wallace, Adrienne A.

Couverture souple

ISBN 10 : 1538129094 ISBN 13 : 9781538129098

Editeur : Rowman & Littlefield, 2021

Synopsis

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public.

Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following:

Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practiceLearning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter ActivitiesComprehensive Glossary of key termsFull-color visuals capturing key trends and up-to-date data

A propos du livre

À propos des auteurs

Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Détails de l'édition

• Éditeur: Rowman & Littlefield
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1538129094
• ISBN 13: 9781538129098
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible