Articles liés à The Voter's Guide to Election Polls

The Voter's Guide to Election Polls - Couverture rigide

Traugott, Michael W.; Lavrakas, Paul J.

 
9781538187388: The Voter's Guide to Election Polls
Couverture rigide
ISBN 10 : 1538187388 ISBN 13 : 9781538187388
Editeur : Rowman & Littlefield, 2023

Synopsis

Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the public's opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas-who also have regularly conducted polls, not just studied them-cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations.
In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of "push polls" and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Michael W. Traugott, PhD, is a political scientist and survey methodologist. He is professor emeritus at the University of Michigan. He has served as the president of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research.

Paul J. Lavrakas, PhD, is a research psychologist and methodological research consultant. He was the founding faculty director of survey centers at Northwestern and Ohio State universities, a chief methodologist for Nielsen Media Research, as well as former president of the AAPOR.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2023
Langue
anglais
ISBN 10 
1538187388
ISBN 13 
9781538187388
Reliure
Relié
Numéro d'édition
6
Nombre de pages
272
Coordonnées du fabricant
Rowman & Littlefield
https://rowman.com/

4501 Forbes Blvd, Suite 200
Lanham
MD
20706
Etats-Unis
Personne responsable
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne