Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods - Couverture rigide

Lim, Young Joon

9781538197868: Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Couverture rigide

ISBN 10 : 1538197863 ISBN 13 : 9781538197868

Editeur : Rowman & Littlefield, 2024

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Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Rowman & Littlefield
Date d'�dition: 2024
Langue: anglais
ISBN 10: 1538197863
ISBN 13: 9781538197868
Reliure: Reli�
Nombre de pages: 310
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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