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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods - Couverture souple
Synopsis
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield (edition ), 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
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Paperback
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Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 1538197871-8-1
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Couverture souple
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Strategic Communication Research in the Age of Ai : Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Strategic Communication Research in the Age of AI
Edité par
Bloomsbury Publishing Plc, US, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication.Features:Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations.Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation.Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action.Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research.Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age.Instructor Resources: Lecture slides and test materials are available on the publisher's website. N° de réf. du vendeur LU-9781538197875
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Strategic Communication Research in the Age of AI
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Strategic Communication Research in the Age of AI
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781538197875
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Strategic Communication Research in the Age of Ai : Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 47829632
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Strategic Communication Research in the Age of AI (Paperback)
Edité par
Bloomsbury Publishing Plc, Lanham, MD, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication.Features:Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations.Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation.Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action.Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research.Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age.Instructor Resources: Lecture slides and test materials are available on the publishers website. Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781538197875
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Strategic Communication Research in the Age of Ai: Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Edité par
Rowman & Littlefield, 2024
ISBN 10 : 1538197871
ISBN 13 : 9781538197875
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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