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Emotion By Design: Creative Leadership Lessons from a Life at Nike - Couverture rigide

Hoffman, Greg

 
9781538705599: Emotion By Design: Creative Leadership Lessons from a Life at Nike
Couverture rigide
ISBN 10 : 1538705591 ISBN 13 : 9781538705599
Editeur : Twelve, 2022

Synopsis

Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

"The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John, New York Times bestselling author and co-star of Shark Tank

In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

  • Creativity is a Team Sport
  • Dare to be Remembered
  • Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

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À propos de l'auteur

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Twelve
Date d'édition
2022
Langue
anglais
ISBN 10 
1538705591
ISBN 13 
9781538705599
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible