Adman Cowboy - Couverture souple

Fitzgerald, Bob

Couverture souple

ISBN 10 : 1539912671 ISBN 13 : 9781539912675

Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

Billy Finn, a young, idealistic, rising star describes working at an advertising agency as the most fun you can have with your clothes on and get paid for it. But when revered associates are chewed up and spit out, he asks, Could this happen to me? Then it does.He struggles with the conflict between his career aspirations and the obstacles of politics and events he cannot control. His career becomes a roller coaster ride of idyllic highs and devastating lows. He suffers a final betrayal after one of his greatest successes. Then he reinvents himself. But will he be vindicated and savor lasting happiness? Adman Cowboy begins in the 1970s shortly after when the story line in the television series Mad Men ended. It portrays the bi-polar environment of the advertising business that pulsates between the extremes of debilitating stress and politics juxtaposed against blissful, shameless self-indulgence.

A propos du livre

À propos de l'auteur

Bob Fitzgerald worked in advertising, marketing, and general management for over thirty-five years. He was a VP at three national advertising agencies—SSC&B, Benton & Bowles, and Hill Holliday—where he developed campaigns for clients including Johnson & Johnson, General Foods, and Carnation Company. He held marketing positions with companies including Polaroid Corporation and Coca-Cola. He also was President/CEO of a private equity portfolio company. Bob is a graduate of Phillips Exeter Academy, Princeton University, and New York University Graduate School of Business Administration. He currently resides in Novato, CA.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1539912671
• ISBN 13: 9781539912675
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg