As a species, humans are genetically programmed to rely on subconscious, physical cues to determine who we can trust and who we should avoid. These cues include: eye contact, facial expressions, vocal intonation, and body language. Blog posts and other written content don't convey these cues. Neither do podcasts or other forms of audio. Video is the only medium that offers our prospective clients and customers a direct view into our human side. And when our videos are hosted online, they go to work for us 24 hours a day, every day of the year.
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Here are some of the topics covered in the book:
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