The Come Back Culture: 10 Business Practices That Create Lifelong Customers - Couverture rigide

Young, Jason; Malm, Jonathan; Schulze, Horst

 
9781540901972: The Come Back Culture: 10 Business Practices That Create Lifelong Customers
Couverture rigide
ISBN 10 : 1540901971 ISBN 13 : 9781540901972
Editeur : Baker Books, a division of Baker Publishing Group, 2022

Synopsis

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to

  • build a hospitable team
  • know your guest
  • create moments that impress
  • recover quickly when things go wrong
  • and more

Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

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À propos de l?auteur

Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.
Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. The coauthor of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide, Jonathan lives in San Antonio, Texas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Baker Books, a division of Baker Publishing Group
Date d'édition
2022
Langue
anglais
ISBN 10 
1540901971
ISBN 13 
9781540901972
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible