Building a Wine Tourism Destination in Ningxia China: Chapter Excerpt from Best Practices in Global Wine Tourism - Couverture souple

Thach MW, Liz; Zhang, Wenxiao

 
9781541379381: Building a Wine Tourism Destination in Ningxia China: Chapter Excerpt from Best Practices in Global Wine Tourism
Couverture souple
ISBN 10 : 1541379381 ISBN 13 : 9781541379381
Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2017
Langue
chinois
ISBN 10 
1541379381
ISBN 13 
9781541379381
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
non disponible