For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It - Couverture souple

Pendergrast, Mark

Couverture souple

ISBN 10 : 1541606019 ISBN 13 : 9781541606012

Editeur : Basic Books, 2024

Synopsis

The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage

For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism.

With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."

A propos du livre

À propos de l?auteur

Mark Pendergrast was born and raised in Atlanta, Georgia, and is the author of eleven books, including Uncommon Grounds and For God, Country and Coca-Cola. He lives in Vermont.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2024
• ISBN 10: 1541606019
• ISBN 13: 9781541606012
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible