Public Relations Cases for Analysis and Action - Couverture souple

Ellerbach, Dr. John

 
9781542467674: Public Relations Cases for Analysis and Action

Synopsis

Students of public relations like this book because it puts them in the middle of the action. Students will read each of 18 cases and vicariously participate in their predicted outcomes. These cases mirror what the PR student is likely to encounter in the major, during internships and on the job.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Students of public relations like this book because it puts them in the middle of the action. Students will read each of 18 cases and vicariously participate in their predicted outcomes. These cases mirror what the PR student is likely to encounter in the major, during internships and on the job.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.