PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9781543764772

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Brand Loyalty in Bangladesh: Customer Satisfaction; Brand Trust; Social Media Usage in Electronic Home Appliances

Dr. Md. Uzir Hossain Uzir

Edit� par Partridge Publishing Singapore, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq

Edit� par Partridge Publishing Singapore, 1900

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

Uzir, Dr. Md. Uzir Hossain

Edit� par Partridge Publishing Singapore 2021-05, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Brand Loyalty in Bangladesh: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

Dr MD Uzir Hossain Uzir

Edit� par Partridge Publishing Singapore, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9781543764772

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Brand Loyalty in Bangladesh : Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

Md. Uzir Hossain Uzir, Profession Abu Bakar Abdul Hamid, Ts. Ahmad Shaharud Latiff

Edit� par Partridge Publishing Singapore, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Etat : Hervorragend. Zustand: Hervorragend | Seiten: 520 | Sprache: Englisch | Produktart: B�cher. N� de r�f. du vendeur 37722009/1

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Brand Loyalty in Bangladesh : Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

Md. Uzir Hossain Uzir

Edit� par Partridge Publishing Singapore, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions. N� de r�f. du vendeur 9781543764772

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Brand Loyalty in Bangladesh

Uzir, Md. Uzir Hossain|Hamid, Profession Abu Bakar Abdul|Latiff, Ts. Ahmad Shaharud

Edit� par Partridge Publishing Singapore, 2021

ISBN 10 : 1543764770 ISBN 13 : 9781543764772

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Vendeur : moluna, Greven, Allemagne

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnA brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. . N� de r�f. du vendeur 476111709

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Articles li�s � BRAND LOYALTY IN BANGLADESH: Customer Satisfaction,...

BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances - Couverture souple

Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq

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