The Agile Brand: Creating Authentic Relationships Between Companies and Consumers - Couverture rigide

Kihlstrom, Greg

 
9781543932607: The Agile Brand: Creating Authentic Relationships Between Companies and Consumers
Couverture rigide
ISBN 10 : 1543932606 ISBN 13 : 9781543932607
Editeur : BookBaby, 2018

Synopsis

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

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Éditeur
BookBaby
Date d'édition
2018
Langue
anglais
ISBN 10 
1543932606
ISBN 13 
9781543932607
Reliure
Relié
Nombre de pages
186
Coordonnées du fabricant
non disponible
Personne responsable
non disponible