Entrepreneurship: The Practice and Mindset - Couverture souple

Neck, Heidi M.; Neck, Christopher P.; Murray, Emma L.

Couverture souple

ISBN 10 : 1544354622 ISBN 13 : 9781544354620

Editeur : SAGE Publications, Inc, 2019

Synopsis

Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.  

The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 


Also available as a digital option (courseware). Learn more about Entrepreneurship: The Practice and Mindset, Second Edition - Vantage Digital Option. 

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1544354622
• ISBN 13: 9781544354620
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 486
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible