Discovering Public Relations: An Introduction to Creative and Strategic Practices - Couverture souple

Freberg, Karen

 
9781544355375: Discovering Public Relations: An Introduction to Creative and Strategic Practices
Couverture souple
ISBN 10 : 1544355378 ISBN 13 : 9781544355375
Editeur : Sage Pubns, 2020

Synopsis

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

 

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Éditeur
Sage Pubns
Date d'édition
2020
Langue
anglais
ISBN 10 
1544355378
ISBN 13 
9781544355375
Reliure
Broché
Nombre de pages
367
Coordonnées du fabricant
non disponible
Personne responsable
non disponible