Advertising Creative - International Student Edition: Strategy, Copy, and Design - Couverture souple

Tom Altstiel; Jean M. Grow; Marcel Jennings

Couverture souple

ISBN 10 : 1544370369 ISBN 13 : 9781544370361

Editeur : SAGE Publications, Inc, 2019

Synopsis

<p style="margin: 0cm 0cm 0pt;"><span style="color: black;">Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some of the key issues impacting our industry today, such as gender equality, diversity in the workplace and business ethics. Marcel Jennings, a new co-author for the new edition, brings a fresh perspective from his background as a copywriter, creative director and from teaching at Virginia Commonwealth University. </span>

<p style="margin: 0cm 0cm 0pt;"><span style="color: black;">
New to this edition: </span>

<li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">Updated content for each chapter</span><span style="color: black;"> includes the latest trends in digital technology from AI to VR and continued emphasis on the global marketplace</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;">A new focus on Gen Z, as they enter classrooms, and Millennials, as they prepare to enter the job market, connects the content to the next generation of advertising professionals</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">An enhanced</span><span style="color: black;"> Survival Guide offers valuable tips for getting a job, thriving in the position, and standing out in an increasingly competitive industry</span> <li style="margin: 0cm 0cm 0pt;"><span style="color: black;"></span><span style="color: black;">Unique insights from working professionals in each chapter</span><span style="color: black;"> including all new Pro Tips and inspiring stories from Rising Stars <span style="background: white;">keep readers up-to-date and connected to the advertising world</span></span> <li style="margin: 0cm 0cm 0pt;"><span style="background: white; color: black;"></span><span style="color: black;">Revised exercises and a What Would You Do? case study at the end of each chapter</span><span style="color: black;"> exercise readers problem solving skills and encourage them to think outside the box. </span>

A propos du livre

À propos de l?auteur

<span>Tom Altstiel</span><span> (M.A., University of Illinois at Urbana-Champaign) is an owner/partner of Prom Krog Altstiel, Inc. (PKA Marketing), an integrated marketing communications service provider. Altstiel is responsible for developing creative strategy and tactics for digital, print, broadcast, and video as well as client service and new business development. Altstiel has developed creative work for hundreds of consumer and business-to-business clients including Toyota, Johnson Controls, Eaton, 3M, Evinrude, and Snap-On Tools. He has won over 250 local, regional and national awards for creative excellence. Since 1999, Altstiel has been an adjunct instructor at Marquette University, teaching Copywriting, Advanced Copywriting, Campaigns and Principles of Advertising. He received the Dean s Award for Outstanding Part Time Faculty at Marquette. Follow him on Linked In.</span>

À propos de la quatrième de couverture

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues to weave discussion about digital messaging through every chapter.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1544370369
• ISBN 13: 9781544370361
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 488
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible