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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites - Couverture rigide

Blanks, Karl; Jesson, Ben

 
9781544500539: Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Couverture rigide
ISBN 10 : 154450053X ISBN 13 : 9781544500539
Editeur : Publishing In A Box, 2018

Synopsis

Most websites lose. Almost all of them.

Many never make a profit. Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend to make websites that customers love and that are outrageously profitable.

The methodology is based on the authors award-winning work growing many of the world s biggest web companies plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you ll get

  • What successful web businesses do differently (and others get wrong)

  • How to easily identify your website s biggest opportunities

  • A treasure trove of proven solutions for growing businesses

Discover how to grow your profits by making winning websites that people love.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr. Karl Blanks and Ben Jesson help websites win. They are the founders of Conversion Rate Experts (CRE), the world s leading agency for conversion rate optimization (CRO) a term coined by the company in 2007.

CRE has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping to optimize the profits of some of the most sophisticated Silicon Valley web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast-growing startups.

CRE increases the profits of businesses scientifically by analyzing their websites visitors, creating optimized pages and then A/B testing them to measure the increase in sales. It has generated billions in revenue for its clients and double- and triple-digit improvements are the norm.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Publishing In A Box
Date d'édition
2018
Langue
anglais
ISBN 10 
154450053X
ISBN 13 
9781544500539
Reliure
Relié
Nombre de pages
351
Coordonnées du fabricant
non disponible
Personne responsable
non disponible