Price: Maximizing Customer Loyalty through Personalized Pricing - Couverture souple

Raazi, Cactus

 
9781544506111: Price: Maximizing Customer Loyalty through Personalized Pricing
Couverture souple
ISBN 10 : 1544506112 ISBN 13 : 9781544506111
Editeur : Lioncrest Publishing, 2021

Synopsis

Price is the primary feature of every transaction—so why is it often treated as an afterthought? Most companies use pricing approaches developed before the internet, failing to harness modern analytics. Your customer relationships vary widely; shouldn’t each customer’s loyalty to your product or service be reflected in their price?

In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation.

In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you’re a corporate executive or a sole proprietor, you’ll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.

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À propos de l?auteur

Cactus Raazi is the founder of Elefant Inc., a startup building smarter marketplaces through AI-powered pricing. He leads a brilliant team of engineers and marketplace experts focused on improving the pricing, transparency, and efficiency of the bond market. In more than three decades in sales, Cactus has developed an acute sense of how price affects the commercial transaction (and how we get it wrong). He has a graduate degree in business analytics from NYU, and lives with his family in Salt Lake City, Utah.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1544506112
ISBN 13 
9781544506111
Reliure
Broché
Nombre de pages
174
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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