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Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy - Couverture souple

Lemmons, Malcolm

 
9781544507361: Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
Couverture souple
ISBN 10 : 1544507364 ISBN 13 : 9781544507361
Editeur : Prolific Publishing, 2020

Synopsis

In today’s world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.

It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they’re still playing.

Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prolific Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
1544507364
ISBN 13 
9781544507361
Reliure
Broché
Nombre de pages
214
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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