Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress - Couverture rigide

Moesta, Bob; Engle, Greg

 
9781544509983: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Couverture rigide
ISBN 10 : 1544509987 ISBN 13 : 9781544509983
Editeur : Lioncrest Publishing, 2020

Synopsis

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.


Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.


Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.



Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

BOB MOESTA is a teacher, builder, entrepreneur, and co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He's an adjunct lecturer at Kellogg School at Northwestern University, lectures on innovation at Harvard and MIT, and enjoys mentoring at incubators.

GREG ENGLE is a co-founder at the Re-Wired Group. Since the beginning of his career, helping people make progress has been part of Greg's DNA. He's worked in everything from food services and retailing, to construction, software, and now consulting services. Greg's a native Detroiter and enjoys volunteering in the community, especially in local ice hockey leagues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
1544509987
ISBN 13 
9781544509983
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible