Digital Marketing in an AI World: Futureproofing Your PPC Agency - Couverture souple

Vallaeys, Frederick

 
9781544513379: Digital Marketing in an AI World: Futureproofing Your PPC Agency
Couverture souple
ISBN 10 : 1544513372 ISBN 13 : 9781544513379
Editeur : Modern Marketing Masters, 2019

Synopsis

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New skillsets to develop or look for in potential new hires· Four essential roles digital marketing professionals will continue to play in the future· And moreData isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.

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Éditeur
Modern Marketing Masters
Date d'édition
2019
Langue
anglais
ISBN 10 
1544513372
ISBN 13 
9781544513379
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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