Articles liés à Forging An Ironclad Brand: A Leader's Guide

Forging An Ironclad Brand: A Leader's Guide - Couverture rigide

Pedersen, Lindsay

 
9781544513867: Forging An Ironclad Brand: A Leader's Guide
Couverture rigide
ISBN 10 : 1544513860 ISBN 13 : 9781544513867
Editeur : Lioncrest Publishing, 2019

Synopsis

Good brand is just good business.

Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.

And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

The good news is that all leaders can ignite brand to create value.

Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value.

In this book, learn how to...

  • Leverage brand as a strategic platform for growing with purpose

  • Lead more effectively with brand as your North Star

  • Use brand to excite customers and employees

  • Identify your Uncommon Denominator and Benefit Ladder

  • Follow the principles of storytelling to generate business growth

Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method(TM) while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: www.ironcladbrandstrategy.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2019
Langue
anglais
ISBN 10 
1544513860
ISBN 13 
9781544513867
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible