Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time - Couverture souple

Susi, Steve

Couverture souple

ISBN 10 : 1544514026 ISBN 13 : 9781544514024

Editeur : Lioncrest Publishing, 2019

Synopsis

Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold.

And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.

The truth is, what drives Amazon's success isn't cutting-edge. It's ancient.

In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, "How do they do it?"

Détails de l'édition

• Éditeur: Lioncrest Publishing
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1544514026
• ISBN 13: 9781544514024
• Reliure: Broché
• Nombre de pages: 260
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg